EBSCO Information Services Reaches for the Cloud to Retain Customers and Grow Accounts

Established in 1944, EBSCO is the world’s leading information agent providing consultative services and cutting-edge technology for managing and accessing quality content, including print and e-journals, e-packages, research databases, eBooks, and more. Headquartered in Birmingham, Alabama, EBSCO services libraries, corporations, and research organizations in more than 200 countries.

Baby We Were Born To Run

By RICHARD PLINKE

Talk is money

By SCOTT ZIMMERMAN, President of TeleVox Software, Inc.

The request is all too common in marketing departments across corporate America today: “Keep customers happy, and while you’re at it, increase sales. But don’t – and this is important – increase your spending.”

Dancing in the Jaws of the Dragon

By RICHARD PLINKE

Seven Ways to Get Lucky Online

By LARRY BOWDEN

Seven ways to get lucky online is not about finding a date on MySpace. There are seven steps guaranteed to increase profits by massively improving the online experience for your clients.

Sales Negotiation: Prepping to Avoid 4 Classic Pitfalls

By STEVE BARRY

“Just give me my goals and get out of my way.”

Does that sound like any salespeople you know? Many salespeople, by nature or necessity, are action oriented. Instant action, particularly when action equals sales, compensation and personal gratification, is glorified.

Deadly Sins: Failing to Identify and Satisfy Wants and Needs

By Neil Mahoney

How Downward Facing Dog Can Help You Hit Your Sales Numbers

By Dave Dunbar

Mental clarity, physical stamina, a sense of self-worth. We all want these, but salespeople need them to do their jobs profitably.

 These are fruits of a continuing yoga practice. Some 15 million Americans practice yoga and 705,000 of them are salespeople. Yoga is a $6 billion industry in the U.S. and growing daily.

Note to Businesses: Be Careful How You Say “I Love You”

Valentine’s Day is a time for people to let those they love or want to love know how they feel – and businesses should do the same.

The Distribution Trap: Keeping Your Innovations from Becoming Commodities

The American model of business is dysfunctional. Along with small and medium-sized companies, the backbone of the U.S. economy, large multinational firms have been lured into a misconceived form of producing and selling. It goes like this:

Developing Apps for Your Corporate Brand

It’s hard to go anywhere these days without catching someone flicking their fingers across a smartphone screen. The Pew Internet Project estimates that one in four U.S. adults now uses mobile apps, and of those, nearly two in three people use their apps every day. To date, more than 6.5 billion apps have been downloaded just by Apple users.

Stop Blaming the Economy

The Commandments of Sales and Marketing Alignment

By Erik Laurijssen, CMO and Vice President, Platform, Alliances, and Channels, Luma Technologies

Slow Down, Sell Faster!

 

10 Coping Strategies for Crisis

 

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