4 Ways To Maximize Your Marketing Strategy

To get the most out of your marketing spend, net exceptional ROI, and increase profits, you need to maximize your marketing efforts. Here are 4 ways to make it happen.

8 Marketing Lessons Big Brands Can Teach Startups

Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves.

How To Optimize Your Messenger Chatbot and Make Sales a Breeze

Using Facebook Messenger as a sales channel has become an incredibly popular option recently, and for good reason. People primarily use their phones to send and receive messages, and moving your value propositions into that conversational space is a great way to capture their interest.

3 Ways to Increase Wallet Share with Existing Accounts

Selling more to the base creates value beyond the obvious revenue gains. Here are three tactics to consider when servicing your existing bases that could pay dividends (both literally and figuratively).

9 Ways to Boost Your Social Media Marketing

Social media marketing has become tougher than ever. Everyone has access to it yet only the smartest and most resourceful will prevail. Here are some simple yet effective ways to improve your social media marketing performance.

Preparing to focus

Sales professionals, management types and overburdened workhorses, this message is for you. You may think you’re God’s gift to multitasking, but the 60,000-year-old human brain in your cranium has not evolved for multitasking. It is best at focusing on one thing at a time and moving back and forth between different issues quickly.

Micro Coaching Videos with Tim Hagen

Click to view micro coaching Videos from Tim Hagen.

4 Steps to Better Strategic Content Development

Everything starts with content, but you can't generate content for the sake of churning out content. Here is a four-step approach to developing stronger content.

3 Keys to Effective Sales Teams in the Age of the Informed Buyer

From casual browsing to thorough research, online exploration occurs well before customers meet a salesperson. More than ever, understanding one’s field is critical to sales success.

Business strategy gets graphic

As CEO of the Strategic Thinking Institute, Rich Horwath works with managers at companies such as FedEx, Google and L’Oreal to help them understand the importance of landing on a strategy that everyone in an organization understands and can work to achieve. Now, he has put those lessons into a graphic novel, “StrategyMan vs. The Anti-Strategy Squad.”

Top Performers - July-August 2018

An assortment of new incentive ideas and marketing tools from our advertisers.

A better way to give gift cards

Gadgets make the world go round

It’s not by accident that the annual Consumer Electronics Show in Las Vegas is the largest tradeshow in the world. People love gadgets and can’t get enough of them. That’s why it remains one of the most popular categories for incentives that drive performance.

Gift card fever

Use of gift cards as incentives and rewards continues to boom, but many users remain oblivious to volume discounts.

Is technology costing you credibility internally?

You’re the boss, the leader, the master of business, yet your team is becoming increasingly frustrated with your overuse of technology in the workplace. Influence is essential to running a successful organization and can only be earned through the development of trust, credibility and respect. It comes from a leader’s consistent actions, execution and communication. Technology is no exception. It’s time to consider your digital behaviors and how bad habits may be costing you influence in the workplace.

Three ways to use data to drive creative

The world of big data is prevalent in every industry including marketing. I’ve been selling creative campaigns for more than 20 years, but clients are not responding to pure creative ideation like they have in the past. They expect the ideas to be rooted in data before we even discuss creative. The data is now driving the ideas.