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Social media can elevate your reward events

FOMO – The fear of missing out.

We all have it. Thanks to social media platforms and modern communication, the feeling of missing out on a good time has become more prevalent and contagious, as our friends, family and colleagues continue to share every thrilling (and
not-so-thrilling) moment of their lives.

5 questions to climb to new sales heights

You have sales goals to reach. You need your salespeople to reach their goals to get you there. But if you’re like most sales leaders, 40 to 70 percent of your people will fall short of their quota. You have to get the sales reps to change their behaviors. You must get them in line to produce results.

From KPIs to Marketing Accountability: How Marketing Directors Use Analytics

To gain actionable insights into marketing performance and the expected impact of future investments our analytics must evolve.

15 Phrases You Should Always Avoid Communicating with Clients

Words and phrases that commonly make it into our casual conversations have no place in business communications. Are any of these phrases to avoid showing up in your customer interactions?

Headlines and Taglines Make Content Marketing More Effective

Promotional website or blog content really has to be catchy. It starts with an attention-grabbing headline, but it doesn't end there.

The No. 1 Skill Top Salespeople Must Master

Being articulate and being a good listener are two skills that are important for salespeople to be successful, but there is one skill that is even more important to master.

The Race for AI-Driven Sales Success Starts Now

The sales function is uniquely well-suited to be transformed by AI tools. It is already changing the way sales operates and will continue to transform the sales function in three important ways.

How Small and Medium-Sized Businesses Can Use Salesforce to Keep Up with Large Enterprises

Salesforce offers small businesses the capabilities of an enterprise-level CRM. Small and medium-sized businesses should utilize specific aspects of the software to help them acquire and retain customers, as well as boost sales and manage contacts.

How To Succeed In Upstream Marketing

Upstream marketing involves expanding the scope of your product or offering to cater to what your customers want in addition to what you already serve them.

Sell Slower

Sales is like cooking. You can serve fast food at fast-food prices, but it’s a tough way to make a living. If you want to serve a gourmet meal, however, it takes time to prepare it right.

Managers Who Call the Shots On B2B Gift Card Use Love Their Flexibility and Ease of Administration

Suppliers of incentive gift cards tout their flexibility, the ease with which gift card programs can be administered, and their versatility in terms of use. Users of gift cards in business settings say they are right on all counts.

Why It’s Time to Stop Selling and Start Helping: 3 Steps to Create an Inbound Strategy for Your Company

The ultimate goal of an inbound organization is to build great customer relationships by delivering an exceptional buying experience. Here are three ways to create a company strategy using inbound principles.

Being more remarkable in virtual sales meetings

There are numerous opinions about how to succeed in remote meetings. What there isn’t much of is research — until now.

Defining the Real Buyer

Most marketing teams today lack two crucial tools: 1) enough of the right data and 2) actionable intelligence and insights firmly rooted in that data. If you don’t make the effort to understand who you’re marketing to before you get started, there’s no way you can possibly offer them something that speaks to their needs and wants.

4 Ways to Breathe New Life into Your Existing Content Assets

Creating compelling content for marketing purposes is difficult, time-consuming and expensive. Repurposing existing content is an effective means of expanding its longevity, creating new cross-promotion opportunities and more.

The Process that Could Be Making You Non-Compliant, Without You Even Knowing

Responding to RFPs can be a daunting task if an organization hasn’t streamlined and intelligently automated some of the steps. For some companies, the process is also putting them at serious risk for non-compliance, which exposes them to the potential risk of huge, multimillion-dollar penalties on top of losing new business deals.

B2B Sales Emails that Open Conversations with Executives

It's true that many sales emails are quickly zapped into electronic junkyards, but some companies are highly successful in implementing cold email campaigns. These eight guidelines will help you cut through the clutter in cold email campaigns.

Sell Slower

Sales is like cooking. You can serve fast food at fast-food prices, but it’s a tough way to make a living. If you want to serve a gourmet meal, however, it takes time to prepare it right.

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